To compete in the heavy world of fast-food, each restaurant – if I may be so bold as to call them that – has a “thing.” Wendy’s is all about freshness. Carl’s Jr. targets a specific kind of masculinity. Popeye’s is passionately southern. Subway makes the sandwich in front of you, Chipotle is a Subway for burritos, and Moe’s is a Chipotle for people who … Continue reading Spicy McNuggets and the long-term survival of McDonaldland